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Learn why this company bought super.com.Graphic that says "A super domain name with Radhika Duggal"
Have you ever wondered what happens behind the scenes when a company goes through a rebrand and acquires a new domain name? On today’s show, I talk with Radhika Duggal, Chief Marketing Officer of Super, about her company’s rebrand to Super and acquisition of super.com. She explains that the company had a document with six core reasons acquiring super.com made sense. We also talk about the negotiation process and why the company decided to hire a domain buyer broker to close the deal.
Sponsor: Sav.com backorders
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monte cahn says

A big thank you to Bill Sweetman and NameNinja as we both put this giant sale / acquisition together on behalf of the buyer and seller. Having sold Super.com 2 times in the last 4 years, this is proof once more that premium domains continue to increase in value even when two different companies use the same domain name for two different purposes. This recent resale would put this domain in the #3 top domain sales of the year….public or private!
Steve says

Thanks for the additional context Monte.
“public or private!”
Er, except that no one knows what all domains sold / bought by everyone else are.
Adam says

can we get a link to the study she mentions?
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