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All investing involves some level of risk. In exchange for that risk, investments offer you the potential for a reward. Generally speaking, the higher the risk an investment carries, the higher the potential return you may earn if things move in your favor. A good portfolio balances investments that keep your money safe and investments that have greater risk but also a higher potential to increase your earnings.
We admit, figuring out that perfect balance can be hard on your own. If you don’t feel confident deciding where to invest or when to make changes, you might consider hiring a financial advisor.
A financial advisor will work with you to build a portfolio based on your specific needs and goals, and their personalized advice is usually well worth the cost. But don’t worry if you’re hesitant to spend the money for their help before seeing what they can do. When you invest with a J.P. Morgan Personal Advisors account, you get a financial advisor’s assistance without the advisory fee for six months.
“We help clients with financial planning, and we focus on understanding their background, their family, their goals, what’s important to them, and putting it into a tangible plan so we can start working towards it,” said Youngmin, a J.P. Morgan advisor.
Starting with a free financial planning session, your advisor will guide you through building a personalized financial plan and opening an investment account, and they will continue to advise your investment strategy as circumstances change. After half a year, you can decide whether financial planning, ongoing expert advice, and guidance in balancing your portfolio is worth it.
“With Personal Advisors I get to meet new people, build relationships with them and find out what’s most important to them,” said Linda, a J.P. Morgan advisor.
Regardless of whether you enlist an advisor or manage your own money, here are some smart places to start safely investing.
U.S. Treasuries are often one of the leading candidates for a “safe” portfolio, primarily because they are backed by the full faith and credit of the United States government. The government is continually selling new bonds to pay off those that are maturing, and in a worst-case scenario, it could even simply print more money to pay off those bonds. That might wreak havoc with the international banking system — and the U.S. economy — but the point is that there’s very little risk indeed that you won’t be made whole on your Treasury investments. 
With that level of safety behind them, U.S. Treasuries typically pay a very low rate of interest. However, in recent months, the yield on Treasury securities has skyrocketed. As the Federal Reserve has aggressively raised interest rates to battle inflation, short-term Treasury rates have skyrocketed from essentially nothing to the 5%-plus range. At those levels — and with the full backing of the U.S. government — Treasuries have become quite appealing investments. As BlackRock Americas iShares Investment Strategy Head Gargi Chaudhuri recently told Yahoo Finance Live, “There is a huge amount of opportunity in the fixed-income markets, one we haven’t seen in about a decade and half.”
Most municipal bonds are just one small step above U.S. Treasuries in terms of risk. Municipal bonds are issued by state and local authorities to pay for projects that contribute to the general good, such as schools and general infrastructure. Although some municipal bonds are riskier than others, many carry not only AAA ratings — the highest quality as determined by third-party agencies — but also private insurance. In the rare case where a municipal bond was to default, in many cases, the insurance provision will kick in to make investors whole.
Municipal bonds carry an extra kicker that makes them more attractive to high-income investors. The interest paid by municipal bonds is always federally tax-free, and if you’re a resident of the same state issuing the bond, it’s also state tax-free. This can increase the effective after-tax yield of municipal bonds by a considerable amount. As interest rates have risen dramatically in the past year, municipal bonds are more attractive than ever for income investors. As George Bory, chief fixed income strategist at Allspring Global Investments said, “…a bond offers a predictable stream of cash flows, which become[s] very useful if matched up against longer-term investing horizons and spending patterns.”
Stock market index funds may seem like a risky bet, but if you’ve got a long-term view, there’s hardly anywhere else better to be. On a day-to-day basis — and even from year to year — stocks can fluctuate wildly. In 2022, for example, the S&P 500 fell into a bear market, falling about 20%. But what may surprise many investors is that there has never been a rolling 20-year period in which the S&P 500 has actually lost money. That’s a remarkable track record for such a seemingly “risky” investment. 
If the goal in investing is to generate long-term wealth, the S&P 500 index has been a great option. Historically, the long-term return of the index is roughly 10% per year, though year-to-year returns can vary dramatically. This means that on average, an investment in the S&P 500 index can double your money roughly every seven years. This is why no less than billionaire Warren Buffett, CEO of Berkshire Hathaway and the so-called “Oracle of Omaha,” has repeatedly stated that for the average investor, a portfolio of diversified index funds makes “the most sense practically all of the time.”
If you’re willing to take a small step up the risk ladder, investing in a portfolio of well-chosen, long-term equities is another way to fight off inflation and potentially increase your long-term returns. As with S&P 500 index funds, equities in general tend to outperform bonds and cash over the long run. If you’re buying individual equities instead of an index fund, you’ll have to be more diligent with your research and monitoring. After all, while market indexes have always recovered from bear markets to go on to new all-time highs, some individual equities never bounce back from major selloffs. But if you buy quality, dividend-paying, blue-chip stocks, your odds of a major blowup over the long run are lower than if you chase after high-flying stocks that go in and out of favor. 
These four types of investments can serve as a foundation for your portfolio. The next step? You may want to consider working with a financial advisor. They can help you build a portfolio tailored to your financial situation and long-term goals, and they can provide you with ongoing advice to help you navigate your financial journey.
“The Personal Advisors model is really convenient,” said Jeff, a J.P. Morgan advisor. “It provides customers with the ability to work with an advisor at the time of their choosing, and in a format that works for them and their schedule, and at affordable costs.”
Want to try it out? Start by scheduling a free financial planning session with J.P. Morgan Personal Advisors. If you choose to open an investment account with J.P. Morgan, you’ll get assistance from a team of advisors without any advisory fee for the first six months. No matter your level of experience, these advisors will give you personalized advice to help you invest confidently.
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