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Brennan and Erin Schlagbaum like to keep things simple when it comes to stock-market investing — and their approach has worked for them so far.
The couple spent five years paying off more than $300,000 worth of debt, including a $234,000 mortgage, before they could focus on actually building wealth. But once they were debt-free and able to start investing, they went all-in on index funds. That was back in August 2021.
Their net worth crossed $1 million in October last year — which Insider verified by looking at account screenshots — and is closer to $2 million today. A good chunk of their wealth is tied up in their new home in Arlington, Texas, which they bought for $495,000 this year in cash so that they could continue living without a mortgage payment.
However, more than 50% of their net worth is invested in the market.
Insider spoke with Brennan, who has his CPA and runs his own financial-literacy company, Budgetdog, about his investing strategy, exactly what investments he holds in his stock portfolio, and how he’s diversifying outside the stock market.
The couple use a variety of investment vehicles — including four retirement-specific accounts, a health-savings account, and a brokerage account — but the investments in each account look very similar. “Within every one of those accounts, it’s pretty much the same mix,” Brennan said.
When you open an investment account, you can choose how to invest your money. You can buy and sell various investments, including stocks, bonds, mutual funds, and ETFs.
Brennan said he liked index funds, a type of mutual fund that track a diversified range of stocks, often with a specific theme. They tend to have low management fees because they’re passively managed.
He selected three specific index funds to invest in: the Vanguard Total Stock Market Index Fund, the Vanguard Total International Stock Index Fund, and the Vanguard Emerging Markets Stock Index Fund. He said he liked the broad market indexes because they were inherently diverse. For example, VTSAX is built to give investors exposure to the entire US equity market.
More than 95% of their stock-market money is in one of these three funds.
As for the remaining small percentage, that’s in one stock: Meta Platforms.
“I don’t typically buy individual stocks,” Brennan, who bought META at $97 in October, said. “However, I’m very bullish on them long-term, and when I saw them dip to $97, I thought it was a no-brainer.”
He didn’t pick this particular stock simply off of a gut feeling.
“I did a lot of deep research. I read the 10-K inside and out,” he said, referring to the document the SEC requires public companies to file annually that provides a financial overview of the company. “I figured it was a great time to buy based on the technical analysis and positioned it as 2.5% of my portfolio. That’s a great place to be — it’s not too risky, but you get that upside potential.”
Turns out, it was a good investment. He said: “Meta stock today is almost at $300, and I bought it at $97. That return is exactly what I wanted to happen. It doesn’t always work out like that. I don’t have a crystal ball.”
He’s not planning on selling it anytime soon. The 31-year-old thinks long-term, even when it comes to individual stocks. “I’m holding this for a decade plus,” he said.
In general, “if you’re an investor and you’re just starting, individual stocks should not be on your radar,” Brennan said. “That gets people into so much trouble, and it’s not necessary to build wealth. The best investors have the bulk of their portfolio in ETFs and index funds.”
Brennan said he was comfortable taking on a bit of risk because his company has taken off and his income has increased significantly.
“The bulk of my portfolio is the three index funds, but as we hit higher numbers from a financial freedom perspective, we wanted to bring in a little bit of extra risk,” he said. “It’s asymmetric reward to risk. So I wanted to bring in individual stocks, as well as crypto. I have bitcoin and ethereum.”
Crypto also represents a sliver of his overall portfolio. He said his philosophy about risky investments like crypto was to buy a small enough amount so that “if you lose 100% of it, it’s not going to hurt you.”
Until recently, the couple’s net worth was mostly tied up in the stock market and their primary home, which they own outright.
After researching how the wealthiest people invest their money, Brennan concluded that “there are three things that wealthy people invest in: the stock market, business, and real estate.”
“We have the stock market investment; I own my own business and eventually want to get into buying businesses down the road; the only thing we really were lacking was real estate, outside of our personal residence,” he said.
This year, Brennan invested in his first real-estate syndication, which is when investors pool money to purchase a property. Once they contribute capital, their role in the deal becomes completely passive. The real-estate syndicator is responsible for finding the deal, executing the transaction, and, ultimately, delivering returns to the investors.
Brennan, who runs his business full-time and is expecting a second kid in the fall, liked the idea of being a hands-off investor.
“It’s a totally passive way of investing in real estate,” he said. “I don’t have to do anything. And that’s the approach I really wanted to take with real estate. As much as I wanted to get into rentals, it was just too much for our family to commit to.”
Besides the addition of the syndication deal, “a lot of the investment strategies I do stay the same,” he said. He believes that if you want to build wealth, at the end of the day, “you don’t have to get complicated. You don’t have to continue to switch it up.”
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