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Sept. 29, 2023

The SEC’s Office of Investor Education and Advocacy (OIEA), the Financial Industry Regulatory Authority (FINRA), the Commodity Futures Trading Commission (CFTC), the National Futures Association (NFA), the Securities Investor Protection Corporation (SIPC), and the North American Securities Administrators Association (NASAA) are issuing this Investor Bulletin to provide investors with information about the three themes of World Investor Week 2023, a global campaign promoted by the International Organization of Securities Commissions (IOSCO) to raise awareness about the importance of investor education and protection.
A resilient investor plans for life’s unexpected challenges with budgeting strategies to manage risk, reduce the impact of inflation, and avoid high-interest debt. If you want to improve your resilience as an investor, here are three tips to consider:
Diversification is a strategy where you spread your money among different investments to reduce your overall investment risk. The idea is that if one investment loses money, the other investments can make up for those losses — like the saying “Don’t put all your eggs in one basket.” By picking the right mix of investments, you might be able to limit your losses and reduce the fluctuations of your investment returns without sacrificing too much in potential gains. Also, carefully consider how much, if any, of your portfolio to devote to speculative or complex investments.
A diversified portfolio should be diversified at two levels: between asset categories and within asset categories. So, in addition to allocating your investments among stocks, bonds, cash equivalents, and possibly other asset categories, you also should consider spreading out your investments within each asset category.
The key is to identify investments in segments of each asset category that might perform differently under different market conditions. For example, the value of some investments might be negatively impacted by inflation, a general upward movement in prices. Inflation reduces purchasing power, which is a risk for investors receiving a fixed rate of return. Inflation also can lead to higher interest rates and, in turn, lower market value for existing bonds. The value of other investments might be positively impacted by inflation.
Some investors find it easier to achieve diversification through ownership of mutual funds or exchange-traded funds (ETFs) rather than through ownership of individual stocks or bonds.
To learn more, read FINRA: Asset Allocation and Diversification.
Consider making a plan that helps you pay off high-interest debt and build emergency savings as you invest.
No investment strategy consistently pays off as well as, or with less risk than, eliminating high interest debt. And, having adequate emergency savings will help you weather financial shocks without turning to credit or selling investments when you don’t want to.
Most credit cards charge high interest rates — as much as 18% or more — if you don’t pay off your balance in full each month. No investment will give you guaranteed returns to outweigh the high interest rate you generally pay with a credit card or other high-interest debt.
An emergency fund is rainy-day money you keep in a bank or credit union to use if you have an unexpected expense, like a cracked phone screen, car repair, or family emergency. If you don’t have an emergency fund, even a small financial upset can result in a long-term debt.
To save enough money to have a buffer for life’s unexpected expenses:
Investment fraud comes in many forms. For example, fraudsters may exploit social media, celebrity endorsements, and impersonations to lure investors into scams. 
Be aware that fraudsters might contact potential victims on social media platforms — including professional networking, dating, and messaging websites/apps — or through unsolicited text messages or opportunities to trade using “other people’s money.” A fraudster might first pretend to be an old friend or claim to have contacted you accidentally. They might then initiate a friendship or romantic relationship with you to gain your trust, and convince you to invest your money before they disappear with the funds. Do not invest money based on advice from someone you have solely met online or through an app. 
Investors should not make investment decisions based on endorsements by celebrities or so-called social media “finfluencers.” While there is nothing new about marketers paying celebrities to endorse their products, a celebrity endorsement does not mean that an investment is legitimate or that it is appropriate for all investors. Celebrities, like anyone else, must disclose that they are getting paid to promote investments in securities. And celebrities, like anyone else, can be lured into participating (even unknowingly) in a fraudulent scheme. Also, celebrities are sometimes linked to products or services without their consent so the celebrity may not even have endorsed the investment.
You should also keep an eye out for impersonation schemes. Fraudsters often impersonate organizations or individuals to lure victims into scams, including through ‘deep-fakes’ that use new technologies to create convincing voice and video imitations. They might impersonate government agencies or employees, or legitimate investment professionals like brokers and investment advisers. Impersonators might be part of an advance fee scam, or might use personal information they obtain to steal an individual’s identity or misappropriate their financial assets. Safeguard all information relating to your personal finances or identity including your bank or brokerage account information, tax forms, credit card, Social Security number, passport, driver’s license, birthdate, or utility bills.
Here are two easy steps you can take to help protect yourself from losing money to an investment scam:
To learn more about top investor threats and warning signs of fraud, visit NASAA Fraud Center.
Investors should be aware that:
The risk of loss for individual investors who participate in transactions involving crypto assets, including crypto asset securities, remains significant. The only money you should put at risk with any speculative investment is money you can afford to lose entirely.
If you are considering a crypto asset-related investment, take the time to understand how the investment works and look for warning signs that it may be a crypto asset investment scam. Carefully review all materials, ask questions, and watch for the signs of a fraudulent trading website. Check out the background (including license and registration status) of anyone offering you an investment in securities using the search tools on and BrokerCheck. Use NFA’s BASIC system to research the background of derivatives industry firms and professionals.
Learn more about investments involving crypto assets on or
Sustainable investing, socially responsible investing, and impact investing generally refer to “ESG” (Environmental, Social, and Governance) investing — a way of investing in companies based on their consideration of one or more ESG factors.
Investments may vary widely in their approach to sustainable investing. They may weigh environmental, social, and governance factors differently or may focus on different criteria within a factor. Investments that don’t have “ESG” in their name may still incorporate elements of ESG investing into their portfolios. On the other hand, if an investment has a term like “ESG” or “sustainable” in its name, don’t automatically assume it is right for you — it is always important to understand what you are investing in, and to be sure the investment is a good match with your investment goals. 
There are funds that focus on ESG principles. To learn more about these funds, read Environmental, Social and Governance (ESG) Funds.
If you have questions about your investments or your investment professional, or want to report possible misconduct, you can contact your state securities regulator. You can call the SEC’s investor assistance line at (800) 732-0330. You can also report a problem concerning your investments or report possible securities fraud to the SEC, or by emailing For a derivatives-related complaint (involving futures, options on futures, forex or swaps) involving a pending, current, or former NFA Member (as displayed in BASIC), file with NFA.
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