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By Angelica Leicht
/ CBS News
There are any number of investment assets that can be added to your portfolio — and each one has its potential benefits and downsides to consider. For example, while stocks can result in significant returns over a short period of time, they’re also risky. It’s not unusual for a stock market decline or a downturn in the stock price to wipe out the value of your investment. In turn, risk-averse investors may want to limit their exposure to this type of investment.
Precious metals, like gold and silver, are also worth considering as an addition to your portfolio. Gold is popular among investors because it’s considered a safe-haven asset, which means it tends to retain its value or even appreciate during times of economic uncertainty or market volatility. It also has a long history of being used as a store of value and a hedge against inflation. But gold prices can fluctuate in the short term, and it typically takes longer to see large returns on this investment.
And, just like any other type of investment, gold may not be the right fit for every investor. But is gold investing the right choice for you? That answer depends on a number of factors, including your risk tolerance and overall investment goals.
Learn more about how gold investing could benefit you with a free info kit.
Here are some key factors to consider to help determine if gold investing is right for you:
Your risk tolerance is a crucial factor in deciding whether to invest in gold. While gold is generally low risk compared to other types of investments, gold prices can still be volatile in the short term.
In general, gold grows in value over time. But the prices can fluctuate from day to day based on various factors, including economic conditions, geopolitical events and currency movements. If you prefer stable, predictable returns, gold may not be the best fit for your portfolio. On the other hand, if you are comfortable with the potential for price swings, gold can be a valuable addition to your investment strategy.
Find out more about gold investing here.
Diversification is a fundamental principle of investing. When you diversify your portfolio, you spread your investments across different asset classes to help reduce the risk. 
And, gold can be an effective diversification tool because it often moves independently of traditional assets like stocks and bonds. When other investments are performing poorly, gold may help offset losses, providing stability to your portfolio. So if you’re looking for a way to diversify your portfolio and offset some of the risk from traditional investments, like stocks, this type of precious metal investing may be a good fit for you.
You may also want to consider your investment horizon when thinking about gold. If you are a long-term investor with a time horizon of 10 years or more, gold can be a great addition to your portfolio because it works as a hedge against inflation and economic downturns. 
However, if you have short-term goals that require big returns on your investment in the near future, gold may not be the ideal choice. Not only can its value be volatile in the short term, but gold prices tend to grow slowly and over a longer time frame, so you aren’t likely to see big returns right after you purchase it.
Before you invest, ask yourself why you want to invest in gold. Your investment goals play a significant role in determining whether gold is right for you. 
If you’re looking for a safe haven during times of crisis, gold can be a valuable asset. On the other hand, if you’re seeking regular income or rapid capital appreciation, other investments, such as dividend stocks or growth-oriented assets, may be more suitable.
It’s essential to consider the extra costs associated with gold investing. When you buy physical gold, you’ll incur expenses such as storage fees and insurance. Buying physical gold also involves the risk of counterfeiting or theft, which you need to safeguard against. 
Or, if you invest in gold through exchange-traded funds (ETFs) or mutual funds, you may have to pay for management fees, which can increase your overall investment costs. So, before you buy this precious metal, be sure to determine whether those extra costs will negate the benefits based on your investment strategy. 
Gold can serve as a hedge against economic uncertainty and provide diversification benefits, but it should be a carefully considered component of your overall investment strategy. Understanding your financial objectives and evaluating the role of gold in your portfolio will help you make an informed decision about whether gold investing aligns with your needs and preferences. And, considering your risk tolerance, investment goals, time horizon and overall financial situation can also help to guide your decision in order to ensure that you’re making the best choices for your money.
First published on September 11, 2023 / 12:46 PM
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