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In the rapidly expanding world of online business, entrepreneurs and enterprises are continually seeking the best platforms to build, launch, and grow their digital presence. Kajabi and Kartra have emerged as two of the most popular and dynamic solutions for individuals looking to establish their digital footprint and convert prospects into loyal customers.
Featured Partner

Learn More
on Kajabi’s website

Free Version: 14-day Free Trial
Starting Price: $149 / monthly
Integrations: Zapier, Mailchimp, ClickFunnels, Google Analytics, Stripe, PayPal
In this article, we’ll dive deep into a comprehensive comparison of Kajabi versus Kartra, dissecting their features, advantages, pricing, and critical points that can help you make an informed decision on which platform to choose for your online business.
Whether you’re a seasoned professional or just starting, this analysis seeks to enlighten and guide you towards creating the optimal environment for your ultimate success in the digital marketplace.
File:Official-Kajabi-Logo.jpg - Wikipedia
Kajabi is a comprehensive online platform designed to help entrepreneurs, small businesses, and creators build, market, and sell their digital products and services.
It offers tools for creating websites, online courses, membership sites, and marketing. Users can utilize customizable templates, email marketing, CRM, and analytics to manage and grow their online businesses.
Kartra - Retail Minded
Kartra is an all-in-one online marketing platform that combines several essential business tools, such as email marketing, funnel building, and web hosting.
It is designed to streamline the management of various aspects of an online business, making it easier for entrepreneurs and small businesses to grow their online presence. With its extensive range of features and customization options, Kartra aims to provide an efficient and comprehensive solution for businesses looking to scale up their digital marketing efforts.
Kajabi and Kartra are powerful online marketing platforms designed to help businesses and entrepreneurs create, market, and sell their digital products, online courses, and membership sites.
Kajabi: Create and sell online courses, coaching, and memberships
Here are some example use cases for both platforms:
Kajabi: An individual expert in digital marketing who wants to create and sell a comprehensive online course on marketing strategies and techniques.
Kartra: A group of fitness trainers who want to develop and market a complete fitness program with different modules, targeting beginners, intermediate, and advanced participants.
Kajabi: A professional photographer who wants to offer exclusive access to their photography tutorials, behind-the-scenes content, and members-only forums in monthly or yearly subscriptions.
Kartra: A company offering a subscription-based service to provide monthly meal plans, workout routines, and community support for a healthy lifestyle.
Kajabi: An author selling their self-published e-books, audiobooks, and companion digital content (like worksheets or templates) through a digital storefront.
Kartra: A software developer offering a suite of tools for graphic designers, selling individual applications as well as bundled packages.
Kajabi: A coach or motivational speaker promoting and selling tickets to their upcoming seminars or workshops through a dedicated event website.
Kartra: A team organizing a series of webinars, offering registration and management of attendees, along with follow-up email sequences to increase engagement.
Kajabi: A business using Kajabi’s email marketing tools to send targeted email campaigns and nurture leads, while also offering online courses and content for subscribers.
Kartra: A company using Kartra’s built-in email automation and lead tracking features to funnel potential customers through different stages of the sales process, ultimately converting them into paying customers.
Kajabi: A startup looking to launch a new product, using Kajabi to create a pre-launch landing page with email sign-ups, a launch-day sales page, and a series of post-launch follow-up pages.
Kartra: A small business generating leads by offering a free e-book, with Kartra used to create a series of landing pages capturing user information and guiding them through a sales funnel, culminating in a paid product or service.
Overall, both Kajabi and Kartra can be used for a wide range of purposes to help businesses and entrepreneurs build, market, and sell digital content. The best choice depends on the specific needs and requirements of the user.
Featured Partner

Learn More
on Kajabi’s website

Free Version: 14-day Free Trial
Starting Price: $149 / monthly
Integrations: Zapier, Mailchimp, ClickFunnels, Google Analytics, Stripe, PayPal
Kajabi is an all-in-one platform designed to help users build, sell, and market their online courses and membership sites. This software combines multiple tools to provide users with a comprehensive solution for managing their online business efficiently and effectively.
Kajabi: Create and sell online courses, coaching, and memberships
1. Course Creation: Kajabi offers a user-friendly course builder, enabling users to create professional-looking courses with ease. This feature supports various content formats, such as video, text, and audio, and includes tools for organizing and structuring courses into modules and lessons.
2. Website and Landing Page Builder: Kajabi provides a customizable website builder that allows users to design their site according to their preference. Users can choose from a wide range of pre-built templates or create their own using the drag-and-drop interface. The landing page builder further helps in creating high-converting pages for lead generation and sales.
3. Email Marketing and Automations: Kajabi’s email marketing system integrates seamlessly with the platform’s other features. It offers robust email automation capabilities, allowing users to create and schedule automated email sequences to be sent based on specific triggers, such as sign-up or course completion. Users can also segment email lists for more targeted messaging.
4. E-commerce and Payment Processing: Kajabi includes a built-in e-commerce platform that simplifies sales processes and supports a plethora of payment options. Its secure, one-click checkout features enable users to sell online courses, membership plans, and digital products seamlessly.
5. Analytics and Reporting: Kajabi’s robust analytics and reporting features enable users to track and gauge their business’s performance. Users get insights into metrics like sales, revenue, website traffic, course completions, and customer engagement to make data-driven decisions.
Kartra is another all-in-one solution that allows users to create, market, and manage their online business. The platform provides users with a suite of integrated tools designed to support marketing and selling digital products, courses, and services.

1. Page and Funnel Builder: Kartra provides a powerful drag-and-drop page builder that enables users to create stunning, mobile-responsive websites and landing pages quickly. Pre-built templates and various customization options are available to match users’ unique branding and design preferences. Additionally, the platform offers a funnel builder to create multi-phase sales funnels that guide visitors through the sales process.
2. Product and Course Hosting: Kartra not only supports the creation of online courses but also manages their hosting. Its comprehensive membership portal allows users to create, design and organize courses. Users can also set up different pricing options, subscription plans, and promotional offers to maximize revenue.
3. Email Marketing and Automations: With Kartra’s email marketing system, users can create and manage targeted email campaigns, segmenting their audience based on demographics or behavior. The platform’s automation capabilities allow users to set up customized email sequences, timed based on specific actions or triggers, improving customer engagement.
4. Built-in CRM and Sales Tools: Kartra includes a built-in Customer Relationship Management (CRM) system that helps users track, analyze, and manage their interactions and relationships with customers. Additionally, the platform offers a variety of sales tools, such as shopping carts, one-click upsells, and payment processing integrations, simplifying the entire purchase process.
5. Analytics and Reporting: Kartra’s robust analytics and reporting features provide users with critical insights into their online business. Users can track metrics like sales, conversion rates, email campaign performance, and overall website traffic to identify trends and make data-driven decisions for their business. The platform also offers seamless integration with third-party tracking and analytics tools, enhancing its capabilities.
Featured Partner

Learn More
on Kajabi’s website

Free Version: 14-day Free Trial
Starting Price: $149 / monthly
Integrations: Zapier, Mailchimp, ClickFunnels, Google Analytics, Stripe, PayPal
1. All-in-One Platform:
2. Ease of Use:
3. Customization and Design:
4. Email Marketing:
5. Integrations:
6. Analytics:
1. Pricing:
2. No Free Plan:
3. Limited Course Quizzes and Assessments:
1. Comprehensive Marketing Suite:
2. Done-for-You Campaigns:
3. Advanced Analytics:
4. Affiliates Management:
5. Integrations:
6. Customer Service:
1. Learning Curve:
2. Limited Blogging Functionality:
3. Pricing:

After completing the steps above, your Kajabi site will be ready to launch. Share the link to your site with your audience, promote your courses, and watch your online business grow!
Featured Partner

Learn More
on Kajabi’s website

Free Version: 14-day Free Trial
Starting Price: $149 / monthly
Integrations: Zapier, Mailchimp, ClickFunnels, Google Analytics, Stripe, PayPal
Setting up Kartra, an all-in-one marketing platform, involves a series of steps to create an account, customize your settings, establish a payment gateway, and design effective marketing campaigns. Following the instructions given below will ensure a streamlined setup process.
Now that your account is set up, you can start creating various marketing campaigns using Kartra’s tools. This includes designing landing pages, setting up email automation, building sales funnels, managing affiliates, and creating membership sites.
By following these steps, you’ll have successfully set up your Kartra account and started building your online marketing campaigns. Don’t forget to explore the analytics and split testing features to optimize your marketing efforts for the best results.
Kartra vs Kajabi (2023 editon)
Kajabi and Kartra are both powerful all-in-one online business platforms designed to help users build, market, and sell their digital products and services. Each platform offers an extensive suite of tools and features aimed at streamlining and enhancing the entire online business process.
However, they differ in specific aspects, which make each platform more suitable for specific types of users and business objectives.
Kajabi stands out for its robust course creation features and intuitive customer experience. It provides an easy-to-use platform for creating, organizing, and presenting online courses, membership sites, and digital products. Kajabi also boasts a visually appealing interface and a wide selection of customizable themes and templates to help users build a professional and engaging website.
Additionally, Kajabi offers strong email marketing and automation tools that allow businesses to effectively engage their audience and streamline their processes.
However, Kajabi may not be the best choice for users whose primary focus is on building sales funnels, as its funnel-building capabilities are somewhat limited compared to Kartra.
On the other hand, Kartra is highlighted by its comprehensive suite of marketing tools and seamless sales funnel integration. It allows users to create fully-featured sales funnels, complete with built-in checkout pages, helpdesk support, and affiliate management. It also offers advanced lead management and behavioral adaptive marketing features that help businesses to better target their customers.
While Kartra’s course creation capabilities may not be as comprehensive as Kajabi’s, its strengths in creating seamless marketing and sales funnels make it an ideal choice for businesses with a strong focus on boosting conversions and sales.
Kajabi and Kartra are both all-in-one online business platforms that offer various features such as website building, email marketing, course creation, and more.
Pricing for the two platforms are as follows:
Featured Partner

Learn More
on Kajabi’s website

Free Version: 14-day Free Trial
Starting Price: $149 / monthly
Integrations: Zapier, Mailchimp, ClickFunnels, Google Analytics, Stripe, PayPal
Kartra Pricing: What's the Best Kartra Pricing Plan? - The Digital Merchant
Featured Partner

Learn More
on Kajabi’s website

Free Version: 14-day Free Trial
Starting Price: $149 / monthly
Integrations: Zapier, Mailchimp, ClickFunnels, Google Analytics, Stripe, PayPal
Both platforms offer annual billing options that provide discounts. Keep in mind that the features and limits provided within each plan differ between the two platforms, so it’s important to consider what features are the most important to your business when choosing between Kajabi and Kartra.
A: Kajabi and Kartra are all-in-one online platforms designed to help entrepreneurs create, market, and sell digital products, courses, and membership websites. They offer a range of tools and features to assist in managing content, marketing campaigns, automated email sequences, and sales funnels.
A: While both platforms serve the same purpose, they differ in their available features, integrations, user experiences, and pricing structures. The article covers these differences in detail to help you make an informed decision about which one suits your business requirements better.
A: Yes, both platforms offer integration with various third-party applications such as email marketing tools, CRM software, and payment gateways. The specific integrations available may differ between Kajabi and Kartra. The article highlights these differences.
A: Both platforms pride themselves on their user-friendly designs and onboarding processes. However, individual preferences may differ, and the article outlines aspects of both platforms’ interfaces and features to sum up their ease of use.
A: Both Kajabi and Kartra offer tiered pricing plans based on features and usage. The article provides a comparison of their respective pricing structures, helping you to determine which platform offers better value for your specific needs.
A: Yes, both platforms provide options for migrating existing content. Some manual work may be required, such as reconfiguring sales funnels or re-uploading digital products. The article offers more information on making the switch between platforms.
A: Yes, both Kajabi and Kartra offer a free trial for potential users. The trial duration and exact features included may vary. Check the article for more details.
In conclusion, the choice between Kajabi and Kartra as an all-in-one platform for your online business ultimately depends on your specific needs and priorities.
Both platforms offer powerful tools and features to help businesses create, market, and sell their content efficiently. Kajabi excels in providing a robust course creation platform that is user-friendly and perfect for educators and content creators. On the other hand, Kartra stands out with its advanced sales funnel capabilities and diverse range of features that cater to a broader spectrum of businesses.
Before making a decision, it is important to closely evaluate your requirements and the key differences between Kajabi and Kartra. Consider factors such as ease of use, pricing, integrations, support, and overall capabilities in your assessment.
By doing so, you can ensure that you select the platform that not only aligns with your business goals but also enables you to effectively grow and scale in the competitive digital landscape.
Aaron is a technology enthusiast and avid learner. With a passion for theorizing about the future and current trends, he writes on topics stretching from AI and SEO to robotics and IoT.


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