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Kickstarter CFO Sindy Wilson (l) and CEO Everette Taylor (r).
For the first two decades of her finance career, Sindy Wilson says she never once worked for a Black female CFO. “Oftentimes, not even a woman,” she says of the executives she’d look up the ladder and see in jobs she’s previously held.
Now, the Lyft vice president and EY and Cox Automotive alum is being named chief financial officer at Kickstarter July 12, where she’ll not only be holding that role herself, but reporting to a CEO, Everette Taylor, who is also Black. The duo will be one of the few pairs of Black CEOs and CFOs at a high-profile brand, a combination that could send powerful messages about diversity.
“It shows it is possible to have a thriving company that is growing with a diverse leadership team,” Wilson told Forbes in an exclusive interview. She says she was drawn to the idea of Kickstarter’s mission of helping fund creators’ projects, as well as to working for a Black CEO for the first time in her career. “Sometimes you have to see it being the case to know that it is possible.”
Having a Black executive in both the CFO and CEO role—often seen as the two most powerful positions in many companies—is particularly rare among large enterprises or high-profile brands. After the naming of Dave Bozeman to lead transportation company C.H. Richardson, there are now just nine Black CEOs among the 500 largest companies by revenue, and just one of them has a Black chief financial officer. W. Dave Dowrich became CFO at TIAA in 2021 after CEO Thasunda Brown Duckett was named to lead the company.
Kickstarter is far smaller—a spokesperson says the company does not disclose its number of employees or revenue—but adds another example that could help normalize more diverse top leadership teams. “My prayer is it becomes a non-issue and it’s not a thing anymore,” says Michael Hyter, president and CEO of the Executive Leadership Council, an advocacy group for Black executives.
More companies have named Black CFOs in recent years, but they are still a relative rarity. Executive search firm Crist Kolder Associates found that among the combined companies in the S&P 500 stock index and Fortune 500, which creates a universe of 675 sitting CFOs, there were just 18 who were Black in 2022, with a high of 20 in 2021.
Finding Black women in the top finance job is even rarer, says Taylor. “You’re not going to see too many Black women CFOs at the helm of household names, or larger tech companies or brands,” he says. Among Kickstarter’s eight most senior leaders, five are women and five are people of color, the company says.
Taylor says Wilson, who will fill a CFO job that’s been open at Kickstarter for a couple of years, stood apart from the many candidates he interviewed for the strength of her resume and experience with platforms that bring together buyers and sellers. That’s especially important, he says, as Kickstarter launches its first new business lines: Pledge management and digital marketing tools that creators can use during and after their funding campaigns.
He was also drawn to her “sense of empathy and high EQ,” Taylor says, traits that are “not always common when you talk about the people [who] are behind the numbers.”
Both are important in a company that’s becoming known for H.R. practices like a four day work week and union contract that might make some finance chiefs pause.
Not Wilson, who calls herself a “people-first CFO:” “I’m different,” she says. “If we think about psychological safety, if you think about what we’re seeing with more remote workforces, I love the idea of the four day work week. I love the idea of taking care of our team members.”

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